Speaker(s):  Naga Krothapalli 

Duration: 60 minutes

Track: Data Analytics and Visualization

Millions of users spend time on Microsoft consumer properties every day. Advertisers that run campaigns with Microsoft Advertising are often looking for more insight into audience trends and campaign performance. Microsoft Advertising collects petabytes of data across properties such as MSN, Bing, Skype, Xbox, and Windows Phone. This presentation shares how Microsoft Advertising analyzes the vast amounts of user and campaign data to create meaningful insights for marketers and discusses challenges faced and solutions developed to meet advertiser needs.