Speaker(s):  Stacia Misner  Joseph D'Antoni 

Duration: 60 minutes

Track: Data Analytics and Visualization

A practical way to derive business value from big data is to micro-target customers, but where do you begin? In this session, we’ll examine real data from one of the nation's largest cable TV providers and combine it with data from the 2010 census and other data sources. Then we’ll walk through a demonstration of how to use Hadoop and the Microsoft BI stack with this integrated data to develop powerful analytics quickly and easily. We’ll demystify the process of working with big data by showing you first how to gather and load the data into Hadoop, and then how to extract a subset of that data and apply data visualization to reveal insightful patterns that you can use to connect more effectively with customers.