Breakout Session

Building the Business Case for Big Data [BDII-101]

Speaker(s)Hyoun Park 

Duration: 60 minutes

Track: Big Data Innovations and Integration

The sheer scale and hype of big data is grabbing companies’ attention across industries, but what are the secrets behind actual business cases that lead to successful big data projects? Above and beyond the technical aspects of deploying big data, companies must have targeted business goals, a realistic expectation of potential benefits, and a structured project plan to unlock the benefits of big data. 
Based on multiple, documented big data projects, this session will show how successful projects begin, how these companies identify and prioritize business goals, and how they create a viable and defensible ROI model for their projects.