Naga Krothapalli, Global Director of Analytics at Microsoft Advertising, is responsible for providing actionable insights and analytics to Microsoft Advertising customers, leveraging both internal and syndicated data. His team provides audience and campaign insights on various Microsoft products such as MSN, Bing, Windows Live, Skype, and Xbox, as well as competitive and vertical insights.
Previously, Naga was the Director of Operations at iProspect, where he was responsible for overall operations of the search engine optimization group and served as Director of Business Analytics. He has spoken at many events and has worked on research projects sponsored by NASA, DARPA, and the National Science Foundation. He holds a PhD in Industrial Engineering and Operations Research from the University of Massachusetts at Amherst.
Breakout Session (60 minutes):