Details

Speaker(s):  Michelle Ufford 

Duration: 120 minutes

Track: Analyze & Interpret

With more than 13 million customers in 37 countries and 40,000+ servers on three continents, GoDaddy is the world's largest technology provider dedicated to small businesses. But that hasn’t always been the case. In 2013, GoDaddy unveiled a new mission: to radically shift the global economy towards small businesses. 
This case study will explore the transformation our analytics teams have undergone to deliver on this bold new mission. We’ll describe the journey of transitioning from traditional analytics (using familiar tools such as SQL Server and Teradata) to a modern, Hadoop-based data architecture supporting complex analytics on all types of data. We’ll share the business motivations behind the migration, how analysts have been affected, and the capabilities it has enabled for our analytics teams. We’ll also discuss some of the obstacles and what we’d do differently if we could do it again.