Reasons to Attend

Why Should You Attend?

With Pre-Conference Sessions being held on April 20, and General Sessions on April 21-22, there is a world-class lineup of speakers and strategic content to be learned. But why else should you attend the PASS Business Analytics Conference in Santa Clara, CA?

Take Your Analytical Skills to the Next Level
Wherever you are in your analytical journey, sharpen your edge with essential skills and technologies required for your career in business and data analytics.




Build Connections
By immersing yourself in a dynamic analytics community, you will find and meet new people who share the same business challenges.
Stay Ahead of the Curve
By understanding the latest analytics advances, trends, and strategic directions, you will be able to make smart data decisions for your organization.




Follow the Analyst's Journey

Get business analytics training with over 60+ sessions spanning five topic tracks: Discover & Integrate, Analyze & Interpret, Visualize & Inform, Communicate & Lead, Unlocking Big Data 

Learn from Industry Experts
Get ready to dig deep with some of the most knowledgeable and top-rate analytics speakers and learn first-hand how leading companies are getting the most from their data.




Be Inspired!
From thought-leading keynotes, panel discussions and Learning Labs, the PASS BA Conference is about meeting and talking with people, sharing issues and solutions, and gaining knowledge to make you a better analytics professional.
An important aspect of the challenge in filling [data] jobs lies in the fact that enterprises need people with new skills — data management, analytics and business expertise and non-traditional skills necessary for extracting the value of [data], as well as artists and designers for data visualization.


Technology Predictions for 2014, 2015 and 2016

Shortage of skilled staff will persist. In the U.S. alone there will be 181,000 deep analytics roles in 2018 and five times that many positions requiring related skills in data management and interpretation.


What is clear is that organizations large and small are tapping data to better understand and improve their operations, financial models, customer relationships, supply chain, workforce, business opportunities, and competitive standing.


Analytics Advantage Report

Ready to dive into the world of analytics?

Register Today